FryDesign was awarded the contract to rebrand, redesign plus create original icon design for the entire icon library of PTC's Windchill product.

Because FryDesign originally designed many of the icons in use, our history with PTC has been important because of our understanding of the many concepts already in place.

The design work ranged from rebranding to new design. Some of this new design includes illustration like the placeholder image for Creo View. Other design included adapting icons for use in mobile applications. Overall, it has been an enormous and challenging job with over 1100 icons created, rebranded and or redesigned.

In order to manage the scope of this project, a cms (content management system) website was designed and created by FryDesign to administer the icons as they were created. This site allowed PTC secure access to the icons. The extensive search, sorting, tagging and grouping capabilities of the site provided users of with effective tools for manipulating views of currently posted icon designs. In addition, a commenting system was added so that discussions about any icon could viewed and recorded.

The icon review website has been well worth the effort. Because of its success, future plans include moving the site and its database to PTC's local servers for permanent management of this new icon library.

ICONS are copyrighted works of PTC and are used with permission. These Icons may not be copied, reproduced or distributed without PTC’s prior written consent. Creo View is a registered trademark of PTC, the Parametric Technology Corporation.

FryDesign has created over 1,000 unique and colorful icons for Serena Software applications, both common metaphor and function-specific. For Dimensions, Mover and Collage, we provided visual interface design and icon design. We provided icon design for Mover, Version Manager and RTM.

The top row features desktop icons to launch the applications. The smaller icons are object icons from several different products. FryDesign has been providing visual interface design, icon design, illustration and other visual design services to Serena Software (formerly Merant) since 1999.

Collage, ChangeMan. Dimensions, Mover. Version Manager and RTM are trademarks of the Serena Software, Inc.

Working collaboratively with both the engineering and marketing departments, FryDesign created a suite of icons for Tripwire Enterprise visual interface design, as well as the marketing materials.

These visually impactful, high-contrast icons strongly reflect the unique branded look of the software and the company. The icons in the first row were featured in the application marketing materials, including collateral and sales presentations. The second row shows a sampling of command icons in the product’s visual interface. The last two rows feature object icons.

Because of the complex nature of this network security application, clarity and memorability—especially for the custom function-specific icons were crucial. This represents a small sampling of the icon suite.

Tripwire Enterprise is a registered trademark of the Tripwire, Inc.

Created for OpenMake Mojo and OpenMake Meister, these successful icons represent samplings from various visual interfaces, software applications and web pages. OpenMake Meister a tool for dynamically defining and executing software builds and OpenMake Mojo is a tool for automating, centralizing and accelerating software development processes from build to release.

FryDesign collaborated with engineering to create these icons, which were designed to augment titling for the workflow and features section of OpenMake’s web site. Working with an established look and feel, these custom icons match the brand color palette. To enhance memorability, existing metaphors were used wherever possible. The emulation of three-dimensional objects added character and visual appeal.

The icons across the top are examples of the web site interface. The second row features icons from the software products. The smaller icons are object icons.

Click here to view the case study.

OpenMake Meister and OpenMake Mojo are registered trademarks of OpenMake Software, Inc.

FryDesign recently entered into a collaborative relationship with SignaCert’s development team to create an esthetic and articulate visual interface for the management console of Enterprise Trust Server, a browser-based application.

The SignaCert engineers had already created a rough visual interface design. They needed a design partner to fully develop the visual interface design and create a custom icon suite for the product. Working with the blue product logo, FryDesign created a color palette and complementary style for the icons. Many of the icons use common metaphors and some icons are specific to SignaCert functionality.

Here is a small sampling of the complete custom design suite of icons

Enterprise Trust Server is a registered trademark of SignaCert, Inc.

These visually appealing icons were designed for Golden Hawk's Disc-at-Once CD-ROM Recording Software. They are command icons that represent defined functions of the product. Parameters for this design included larger illustrational icons for enhanced recognition. In addition, these icons were designed to have strong mnemonic qualities, designed to reinforce the concepts of this software.

Rich in color, design and detail, these aesthetically pleasing icons used well-known metaphors within the recording industry and were highly successful in describing their function. The client was so pleased with these icons that they have been made the focal point of the company’s web site home page.

Disc-at-Once is a registered trademark of Golden Hawk Technology, Inc.