“The web site has simplified our marketing efforts by reducing the number of paper based proposals. It's strong visual appeal and ease of use makes our work shine, resulting in inquiries and further marketing opportunities."

Rodney Bauch
RBA Design

The use of architectural renderings in the backgrounds immediately communicates in a subtle way that RBA design is an architectural firm. The neutral background tones help to focus attention on RBA's beautiful creations. The navigation is clear and simple, and the subtle use of banner colors makes it easy to differentiate main sections.

Photographic image scrolling across the home page showcase a variety of architectural projects, while adding dimension and interactivity. The clean lines and slightly raised bevels give a sense of depth and help to add further definition to graphic elements within the different environments.

Click here to open RBA Design's new web site in a new window.

This company is a “sister” company to RBA Design, and was developed using the RBA Design branding guidelines. The site showcases pre-owned and new furniture, as well as office amenities that clients who are re-designing their interiors can purchase to better utilize their spaces.

Rather than showcasing larger scale architectural projects, this site organizes products in an upscale catalogue style, allowing the user to access information by major product categories.

Following the graphical style established in RBA Design, neutral tones are utilized to focus on the product

Click here to open RBA Furniture Solutions' web site in a new window.

“I have received numerous compliments on our web site since it was launched in Spring 2009. It displays a great deal of information in a way that is clear, intuitive and easily navigable, yet captures the essence of our brand – which is vitally important when you own a branding company.

This site has been instrumental in our ability to successfully secure new business in the current economy.”

Lisa Lockhart, President
Lockhart & Associates

One of the first things that the eye is drawn to on this site is the “blue sky” motif, which is a metaphor for prosperity. This is very appropriate for a brand that creates increased revenue and growth for its clients. The use of glass panes as windows that allow you to access that prosperity is key to adding depth and interest to the design, while staying in alignment with conservative business aspects of the brand.

The use of a “corporate” color palette reflects the brand promise of delivering a higher ROI on marketing investment, which is more in alignment with a financial investment metaphor rather than a hip, edgy creative metaphor. Wide color contrast was used to help the viewer focus on content. Although the main menu is simple, the complex information in each area is organized to make it easy and intuitive to navigate. The open-source CMS allows authorized users to manage content easily.

Click here to open Lockhart & Associate's web site in a new window.

Concious Workplace is currently under development at FryDesign and is in the visual design phase.

The site leverages a soft color palette inspired by the organization’s logo, which reflects the brand attributes of consciously supporting and nurturing employees in 12 key areas, in order to increase performance. Extensive use of people photography helps relate the user to the human aspects of the content and the goals of the organization. Through the use of color and graphical objects, we can separate content and focus attention on different areas, to make the complex information more easily navigable.

The site will be developed within an open source CMS, to allow for the large volume of content that is envisioned for the future of the site. The CMS will allow authorized users to modify and edit content as needs dictate.

“FryDesign created a web site that's beautiful, organized and functional. I enjoyed working with someone who understood the importance of creating a web site that mirrored my attention to detail and emphasized the beauty of my jewelry, without detracting from it. His help was instrumental in me getting my vision and product out to more people.

Page Gehrke
PagingPage.com

This site was designed with a minimal use of color for a very specific reason: to draw the focus of the user’s attention to the color of the jewelry displayed. The use of transparent color allows other imagery to show through and adds a subtle sense of depth and increased interest.

Built with an open source CMS, the site makes it easy to manage the large volume of content required by the client. The site is e-commerce enabled and is engineered to address a unique challenge: all of the artist’s creations are unique and one-of-a-kind. So there can be no more than one of any kind ordered at any time.

A blog was also added to the site, so that the owner / artist could talk meaningfully about her craft and leverage the power of interactive social media.

Click here to open PagingPage's web site in a new window.

This website utilizes a blue to black color palette, which has spiritual significance for the owner and her target audience. Graphical components that resemble glass planes create intriguing transparent effects, which communicate brand benefits of now being able to see that which may have been obscured from your inner vision and insight.

The glass planes help divide specific areas of the web page environments for easy navigation and titling. In addition to the web site design, a number of elaborate illustrations were created, including the overall brand logo, two product / workshop logos and collateral illustrations.

Click here to open the Synergy With Spirit web site in a new window.